Video content marketing: can you afford not to?

Our mascot FatBoy discovers his owner CB isn’t the only one obsessed with video content, and looks at how it can help build your brand and engage your customers.

FatBoy Blog - Video content marketingI’ve come to the conclusion you humans are obsessed with video. When you’re not making it you’re watching it and when you’re not watching it, you’re sharing it with your mates. Her indoors is always staring at her phone, or trying to get me to stare at it so she can take yet another video of me looking gorgeous.

Don’t just take my word for it (although you really should); here are some staggering stats to back up my findings:

  • Facebook users watch 100 million hours of video per day.
  • YouTube viewers watch a BILLION hours of clips per day (that’s around 8.4 minutes per day, per human, if you’re interested).
  • Social video generates 1200% more shares than text and images combined.
  • Networking giant Cisco predicts that almost 17,000 hours of video content will cross the network by 2021.
  • Internet video traffic will account for over 80% of all consumer internet traffic by 2021.

Now I know why CB is always in a rush. So much video content to watch and share, so many poses for me to try.

Why video is good for business

Online video hasn’t just given me a new career as a model, it’s a great opportunity for you to build your brand and engage with your customers. Did you know 64% of consumers make a purchase after watching branded social video? By creating engaging, interesting video content you can inspire your customers to click ‘buy’.

What are they watching?

A report by Statista found that 53% of American’s watch online videos to be entertained and inspired. Aim to post content that is funny, educational, emotional and unique to increase brand awareness and click throughs.

Where are they watching it?

Online video creator Animoto’s annual report revealed the most popular channels for branded videos are Facebook (49%), YouTube (32%), Instagram (24%), Snapchat (22%) and Twitter (22%).

When are they watching?

It seems humans are consuming video morning, noon and night with 33% watching it during their lunch hour, 43% during the afternoon, 56% during the evening, 38% before bed and 16% in the middle of the night.

Who can help you get started?

When CB isn’t watching videos or recording me, she’s a dab hand at creating compelling video campaigns that will engage and inspire your customers. Find out more by getting in touch.

Right, that’s enough chat – I can see CB coming. I think it’s time to make our next video. I just hope she doesn’t have any funny ideas about props…