Eight great reasons why your business needs a marketing agency

Fatboy's Blog · 16th July 2019

It always amazes us how many small business (and some large) think they can manage their marketing themselves. Even though most of them have no experience in this field.

We realise that some jobs can be done in-house – just as we can have a go at a spot of DIY.  But if you’re planning on an extension, you’d call in the experts. Right?

The same goes for your business. If you want to expand your business and increase its value, you need the right marketing campaign. This is where an agency can step in to help.

A marketing agency will bring a range of skills and benefits to your business, leaving you more time to focus on your riding.

  1. Strategic marketing

The equestrian market is fiercely competitive, so working with an agency that knows your audience, your competitors and your goals will help ensure success.

Our award-winning campaigns at Ceris Burns Equestrian take the pain out of planning your marketing. We will manage the whole process for you – from market research to brand development, and product placement to social media.

  1. Great media connections

Successful media relationships will enhance brand visibility and boost engagement with customers, suppliers, sponsors and employees.

However, building those relationships takes time and commitment – which is where a marketing agency is worth their weight in gold. They will have spent years networking with the right people, so you don’t have to.

Our extensive industry network and global media contacts mean we know the PR world inside out. And as specialists in equestrian PR, we understand what editors want.

  1. Expertise

Working with an agency gives you access to a range of marketing skills and experts, for one fee.  At Ceris Burns Equestrian collectively we have over 100 years’ communications experience – meet the team to find out more.

Whether you’re looking to build awareness, launch a new product or service, take your brand overseas, or gain sponsorship, we can help you reach your goals.  Click here to take a look at our case studies.

  1. Digital and social media

Digital marketing is fundamental to any communication strategy. It offers the opportunity to engage with your audiences, often in real-time, in a variety of innovative ways.

Following the success of platforms such as Facebook, Instagram and Twitter, social media is one of biggest players in modern marketing. It has changed the way we socialise, interact with brands and purchase their products.  However, there are other important digital channels that can help build awareness, such as content marketing, search engine optimisation (SEO) and email marketing.

Our team of digital specialists will craft a compelling online campaign for your business, that will get real results.

Digital expertise includes:

  • Website and digital communication audits
  • Facebook, Instagram and Twitter account management
  • Online marketing and PR planning
  • Website design
  • SEO and PPC (Pay-Per-Click)
  • Online PR, blogging and community development
  • Digital marketing and PR training

  1. Athlete representation

We know how expensive equestrian sport is and how vital it is to attract sponsors that will help fund your career.

We also realise that you may have a number of concerns about what will be expected of you as a brand ambassador, and how to manage the ensuing media spotlight.

At Ceris Burns Equestrian we are experts in athlete representation and know exactly how to position your brand to maximise its value and secure the best sponsorship deals.

As well as negotiating the best contracts, we will liaise with the media, and manage your social media accounts.

Let us take the stress out of sponsorship, while you enjoy the financial support.

  1. International services

The equestrian world is truly international, offering exciting opportunities for outward looking businesses and athletes.

Whether you are dipping a hoof into Europe for the first time, or are a successful exporter looking to expand into more exotic territories, you’ll need local know-how and contacts to make it happen.

We excel at international PR and marketing, with more than 25 years’ experience under our belt and over 10 languages spoken in our office.

We can help you:

  • Develop a solid business plan based on market research
  • Guide you in terms of trade conditions and culture
  • Interview and select a local partner
  • Implement your PR and marketing campaign

  1. ROI

A marketing agency will focus on key marketing objectives (e.g. lead generation or conversion rates through the sales funnel).  They also have access to the latest marketing tools to report on relevant metrics.

Our marketing campaigns usually start with a perceptions study to analyse stakeholder opinions of your brand.  This insight helps us to create a bespoke campaign for your requirements.  We then assign you an account manager, and the impact of our activity is measured in real business terms against your goals.

  1. Scalability and flexibility

Working with an agency means you can scale your campaign, and quickly add to your marketing team when necessary.  There is no hassle to recruit new staff, and no time wasted while you find the right person for the job.  At Ceris Burns Equestrian we have a large team of experts, working on all areas of marketing and PR, who will quickly become a valuable part of your team.

If you want to work with a marketing agency, why not give us the reins?  We will open up a whole new world for your brand. Get in touch to find our more, or to arrange a meeting.