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Fatboy's Blog
Latest news, insights and interesting reads.
With the rise of social media it’s easy to neglect other more traditional forms of PR and marketing. But getting a story published – whether print or online – is one of the best ways to get your brand noticed. However, getting press coverage isn’t just a case of firing off a load of emails. […]
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There is so much more to social media, than just being on social media. If you want to gain loyal followers, creating an account and writing a few posts each week, simply isn’t enough. Sorry. To reap the benefits of these marketing platforms there are a few steps you need to take in order to […]
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If you hate having your photo taken, chances are your social media features countless pics of your horses, and very few of you. However, YOU are your brand, so it’s important you have at least one good photo of yourself – especially if you hope to get sponsorship. And no, a snap of you on […]
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Being interviewed by the press is great for your business and your brand, but it can be intimidating. So how can you control your nerves and make the right impression? Even the legends of the sport get pre-interview nerves – so you’re in good company! But there are a few simple steps you can take […]
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It always amazes us how many small business (and some large) think they can manage their marketing themselves. Even though most of them have no experience in this field. We realise that some jobs can be done in-house – just as we can have a go at a spot of DIY. But if you’re planning […]
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Understanding the needs of your customers is the key to your business’ success. And the way to gain this valuable information is with market research. It’s nothing new, but there are a great range of tools and tricks you can use to gain a deeper understanding of your customers. The following guide will take you […]
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In our last blog, we looked at how to boost a post on Facebook. This time we are delving deeper and looking at how to create an advertising campaign. While boosting a post is still a form of advertising, Facebook ads offer more customised solutions, which will help you reach the right audience and achieve […]
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The days of organic reach on Facebook are sadly long gone – to reach your target audience you have to pay for it. Luckily, advertising on Facebook is pretty inexpensive – and the results can be impressive. One of the easiest, cheapest and most effective ways to advertise on Facebook is to use the Boost […]
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Marketing is much more than writing a few tweets or blog posts. The key to a successful marketing campaign is understanding the psychology of your customers. You need to know how they think, and why. That way you’ll be able to create compelling content that will engage your audience, and hopefully convert into sales. Here […]
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If your business has an online presence, developing a sound SEO (search engine optimisation) strategy for your business is essential. Statistics reveal that 50% of users click on the first three search results on the first page. What’s more, 75% never reach the second page of Google results. This is why it is so important to […]
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