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Breaking into the equestrian market: why you should sponsor a rider

The equestrian market is big business. According to the British Equestrian Trade Association’s National Equestrian Survey 2019 there are 27 million people in Britain with an interest in horses, and the industry is worth £4.7 billion per year. What’s more, equestrian fans are affluent. A report by Defra found that 35% are in the AB social […]

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Next best action marketing: what is it and why your business needs it

Sometimes even the best laid marketing plans fail to produce the best results. Why? Because customers have increasingly high expectations – they want to be known as individuals, and demand products and services that reflect their personality and preferences. This is why a one-size-fits-all buyer’s journey won’t always work. Instead, you need to think holistically […]

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