Fatboy's Blog · 4th May 2020
In such uncertain times it can be hard to think about what your business needs right now – or your customers. Chances are you’re looking more carefully at your budgets, and finding the most cost-effective way to deliver products and services. Often the first thing to go is the marketing budget, but cutting back on […]
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Fatboy's Blog · 18th March 2020
It’s hard to remember a tougher start to a new year. First we had the worst weather on record, and now the world has ground to a halt with the invasion of COVID-19. It all feels a bit surreal, like something out of a dystopian sci-fi film. But sadly, it’s all too true. And each […]
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Fatboy's Blog · 27th February 2020
We caught up with the multi-talented, multifaceted, Daisy Honeybunn for tips on building your brand and connecting with customers – and found out why social media has been a “game changer” for the equestrian market. You have so many strings to your bow. What is your main job? How would you describe yourself? I juggle […]
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Fatboy's Blog · 31st January 2020
Did you know there are 18,000 equine businesses in the UK alone? In such a crowded environment, it can be hard to stand out, which is why you need a carefully curated marketing strategy that not only helps with customer acquisition, it also creates loyalty. This is where growth marketing can help. What is growth marketing? It might seem […]
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Fatboy's Blog · 17th January 2020
Chances are you’ve seen native advertising without even realising it. It’s an exciting way for businesses to engage with their audience, by creating adverts that their audience will trust, engage with and respond to. What is native advertising? Native advertising is where the advert matches the style, tone and content of the platform that they […]
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Fatboy's Blog · 2nd January 2020
If you’ve dipped your toe in the world of athlete sponsorship, chances are you’re already feeling the benefit of being associated with a known face on the circuit. If you want to increase your brand exposure and deepen customer engagement, finding a brand ambassador is the next logical step. Here’s our guide on how to […]
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Fatboy's Blog · 9th December 2019
In the third blog of this series, we take a look at why investing in a competition horse can be great for business. There is no denying horses are an expensive pursuit – but there are a number of ways you can get involved without taking out a second mortgage. And if you back the […]
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Fatboy's Blog · 28th November 2019
In part two of our series about effective marketing we take a look at sponsoring equestrian events. Equestrianism is one of the most exciting, fast growing sports in the world – with different disciplines to suit all interest, budgets and marketing goals. Sponsoring an event offers myriad benefits to your business – from boosting your […]
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Fatboy's Blog · 8th November 2019
The equestrian market is big business. According to the British Equestrian Trade Association’s National Equestrian Survey 2019 there are 27 million people in Britain with an interest in horses, and the industry is worth £4.7 billion per year. What’s more, equestrian fans are affluent. A report by Defra found that 35% are in the AB social […]
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Fatboy's Blog · 16th October 2019
Sometimes even the best laid marketing plans fail to produce the best results. Why? Because customers have increasingly high expectations – they want to be known as individuals, and demand products and services that reflect their personality and preferences. This is why a one-size-fits-all buyer’s journey won’t always work. Instead, you need to think holistically […]
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