6 reasons why entering an award is good for business

The BETA awards are over for another year – and what a great night it was. The champagne flowed, as did the conversation, while awards were handed out to the great and the good of the equestrian trade industry. We were proud to sponsor the Export Award for the second year running, which recognises companies who have seen substantial and sustained increases in export activity over the past three years.

The worthy 2019 winner is Science Supplements, which produces a range of supplements that promote equine health and well being.
While winning an award is the main goal, there are many benefits to entering an award. Even if your name isn’t called out on the big day, just being nominated is an effective way to boost your business.

Here’s why:

1. Increased profile
Making it onto an awards shortlist will get you and your company known for all the right reasons. Reputable business awards generate publicity in local and national press, as well as across social media. So make sure they tag you in all their posts.
If you are lucky enough to win, you can use your new found fame to help gain new contracts, new supply channels and new markets.

2. Marketing material
Don’t just rely on the organisers to shout about you. Make sure you share the news of your nomination on social media, using any hashtags associated with the awards. This will let current clients know you are doing well and help boost repeat business, while also attracting new customers.
If you do win (go you!), make sure you send out a press release – including comments from the judges about why you won, and don’t forget to add the awards logo to all your marketing material.

3. Increased credibility
In addition to boosting your marketing material, an award nomination will add credibility with prospective clients. Making the shortlist is a seal of approval, from a respected third party, which will help your brand stand out from the crowd. When meeting with clients or suppliers use this recognition as part of your pitch, outlining the reasons you were nominated.
Even if you don’t win, you can demonstrate your role in the industry by blogging about attending the event and what you learned from taking part.

4. Networking opportunities
Award evenings are great networking opportunities, in a relaxed and fun environment. Doing business is so much easier after a glass of bubbles or two! If you’ve been nominated for an award, attendees will already know who you are and what you do, so make the most of your five minutes of fame and work the room!
You can also connect with other businesses that have been nominated via social media, before and after the event.

5. Boost staff morale
Awards are a joint effort, and they are a great way to recognise the achievements of your employees. Winning will help boost morale and improve motivation, as it acknowledges their hard work and contribution to your businesses’ success. As well as rewarding and retaining staff, awards can also help attract new recruits. Who doesn’t want to work for an award-winning company?

6. Review your business
Applying for an award is a great way to review your business from a different perspective and measure yourself against your competitors. The application involves analysing and explaining what you do, which can identify areas of improvement.

For more tips on marketing your business and personal brand get in touch to find out how we can help.